Australia’s first ever Fashion Film Awards will be debuting its red carpet awards ceremony on May 20 in Sydney to celebrate the achievements of brands and artists in the genre of fashion film. The Australian Fashion Film Awards (AFFA) is a not-for-profit organisation that has created a platform for the collaboration between the fashion and film industries. The organisation aims to nurture artistic vision, enable new partnerships for brands, generate career opportunities for young talent and support the local fashion industry.
Anastasia Fai, founder of AFFA said that, “AFFA will celebrate the fusion of the two industries that are working closer and closer with each other. The fascination and access to film production has meant that a photo shoot is no longer enough to launch a new fashion concept. More and more leaders in the fashion industry are recognising the need for a short film to articulate a brand’s personality to millions of people around the world who are consuming video content online. In fact, viewers are 64% more likely to buy a product on an online retail site after watching a video,” Anastasia said.
Categories that will be recognised and awarded at the awards red carpet ceremony include, Best Australian Fashion Film, Best Director, Best Styling, Best Student Fashion Film and Best International Fashion Film. Some of the talent, agencies and brands that are also being represented at the awards ceremony include, Miranda Kerr, Abbey Lee, Gemma Ward, Country Road, Mugler and Fendi.
Published on May 11, 2015 on Indulge Magazine
Emily Facoory 